IAEE - Attendance Promotion Campaign

Attendance Promotion Campaign

A series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, etc.). Judging criteria includes:

Overall presentation, visual appeal and creativity of the campaign.
Clarity of information, overall message and content usefulness.
How each piece plays into the “big picture” (how it suits its intended role in the campaign).
How the campaign relates to the overall “theme” of the event.
How well the campaign met its intended goals.

The submission form for this category will request the following information:

Attendance Promotion Campaign Goals and Objectives	Provide an overview of the goals and objectives the campaign was intended to meet/fulfill.
Attendance Promotion Campaign Performance	Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.
Attendance Promotion Campaign Performance Upload	Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB.
Additional Upload	Upload additional documentation here. Maximum file size for this upload is 10MB.
Information Posted Online	Enter the URL for information posted on a website that pertains to your entry.
Final Note	Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.