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Attendance Promotion Campaign
A series of pieces used in a marketing campaign to promote attendance at a show (attendance promotion brochure, printed/digital ads, website, mobile app, etc.). Judging criteria includes:
- Overall presentation, visual appeal and creativity of the campaign.
- Clarity of information, overall message and content usefulness.
- How each piece plays into the “big picture” (how it suits its intended role in the campaign).
- How the campaign relates to the overall “theme” of the event.
- How well the campaign met its intended goals.
The submission form for this category will request the following information:
|Attendance Promotion Campaign Goals and Objectives||Provide an overview of the goals and objectives the campaign was intended to meet/fulfill.|
|Attendance Promotion Campaign Performance||Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.|
|Attendance Promotion Campaign Performance Upload||Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB.|
|Additional Upload||Upload additional documentation here. Maximum file size for this upload is 10MB.|
|Information Posted Online||Enter the URL for information posted on a website that pertains to your entry.|
|Final Note||Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.|
QUESTIONS? Contact Mary Tucker at firstname.lastname@example.org or +1 (972) 687-9226.