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Convention Center Promotion
(SPECIAL NOTE: Size categories do not apply.)

Promotion of a convention center using any marketing channel. Judges take into consideration all marketing components used and how effectively they correlate as a promotion campaign on behalf of the convention center. Judging criteria includes:

  • Overall presentation, visual appeal and creativity of the campaign.
  • Whether the information presented effectively communicates the convention center’s offerings.
  • How each marketing component contributes to the overall campaign and how skillfully it was applied in its individual context.
  • How user-friendly the component is to an interested party.
  • How well the campaign met its intended goals.

The submission form for this category will request the following information:

Convention Center Official Name Provide the name of the venue as it appears in marketing collateral.
Convention Center Overview Provide an overview of the venue's vital stats (location, size, etc.).
Convention Center Marketing Goals and Objectives Provide details regarding the venue's marketing goals and objectives for a specific period of time (fiscal/calendar year).
Convention Center Performance Provide in-depth detail as to how the venue met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as case study format) may be uploaded in the following question.
Convention Center Performance Upload Upload supporting documentation regarding the venue's performance here. Maximum file size for this upload is 10MB.
Additional Upload Upload additional documentation (brochure, marketing collateral, promotional photos, etc.) here. Maximum file size for this upload is 10MB.
Convention Center Website Enter the URL for the venue's website.
Final Note Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.

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