IAEE - Email Promotion Campaign

Email Promotion Campaign

A series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties about a show. Judging criteria includes:

Overall presentation, visual appeal and creativity.
How well each individual email applies to its target audience.
Clarity of pertinent information, overall message and content usefulness.
How well the email met its intended goals.
Effectiveness of the email in terms of audience response.

The submission form for this category will request the following information:

Email Promotion Campaign Goals and Objectives	Provide an overview of the goals and objectives the campaign was intended to meet/fulfill.
Email Promotion Campaign Performance	Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.
Email Promotion Campaign Performance Upload	Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB.
Email Promotion Campaign Sample Images	Upload samples of emails sent (screen shots, compilation of emails merged into single PDF, etc.) here. Maximum file size for this upload is 10MB.
Additional Upload	Upload additional documentation here. Maximum file size for this upload is 10MB.
Information Posted Online	Enter the URL for information posted on a website that pertains to your entry.
Final Note	Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.