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Email Promotion Campaign
A series of email messages disseminated to distinct target audiences in order to promote and/or inform interested parties about a show. Judging criteria includes:
- Overall presentation, visual appeal and creativity.
- How well each individual email applies to its target audience.
- Clarity of pertinent information, overall message and content usefulness.
- How well the email met its intended goals.
- Effectiveness of the email in terms of audience response.
The submission form for this category will request the following information:
Email Promotion Campaign Goals and Objectives | Provide an overview of the goals and objectives the campaign was intended to meet/fulfill. |
Email Promotion Campaign Performance | Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question. |
Email Promotion Campaign Performance Upload | Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB. |
Email Promotion Campaign Sample Images | Upload samples of emails sent (screen shots, compilation of emails merged into single PDF, etc.) here. Maximum file size for this upload is 10MB. |
Additional Upload | Upload additional documentation here. Maximum file size for this upload is 10MB. |
Information Posted Online | Enter the URL for information posted on a website that pertains to your entry. |
Final Note | Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider. |
QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.
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