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Print Advertising Campaign

One or more print advertisements used by an organization to promote a show. Ad(s) must have appeared in a publication. Brochures are not included in this category. Judging criteria includes:

  • Overall presentation, visual appeal and creativity.
  • Clarity of information and content usefulness.
  • For multiple ads, how well each ad ties into the overall ad campaign.
  • How well the ad promotes/integrates the overall “theme” of the event.
  • How well the ad campaign met its intended goals.

The submission form for this category will request the following information:

Print Advertising Campaign Goals and Objectives Provide an overview of the goals and objectives the campaign was intended to meet/fulfill.
Print Advertising Campaign Performance Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.
Print Advertising Campaign Performance Upload Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB.
Print Advertising Campaign Samples Upload ad samples here. Merge multiple ads into a single PDF file. Maximum file size for this upload is 10MB.
Additional Upload Upload additional documentation/samples here. Maximum file size for this upload is 10MB.
Information Posted Online Enter the URL for information posted on a website that pertains to your entry.
Final Note Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.