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Show Brand Design/Development
Visual and messaging components used to build a new show’s brand or rebrand a show that was already in existence. Judges take into consideration all the separate elements of the marketing campaign to determine how well they leave a lasting impression on the target audience, and if they are effective in creating a brand association with the show. Judging criteria includes:
- Originality, visual appeal and creativity of the show logo and/or “theme” material.
- How effectively the individual marketing elements connect with the overall show brand.
- Ease with which the audience correlates the branding back to the show.
- How well the branding speaks to the experiential value attendees can expect from the show.
- How well each branding effort meets its marketing objectives.
The submission form for this category will request the following information:
|Show Brand Design/Development Description||Explain in detail the meaning behind the show brand: the message it is intended to convey, how it represents the show, etc.|
|Show Brand Design/Development Goals and Objectives||Provide an overview of the marketing goals and objectives set forth for the show brand.|
|Show Brand Design/Development Performance||Provide in-depth detail as to how the brand met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.|
|Show Brand Design/Development Performance Upload||Upload supporting documentation regarding the brand's performance here. Maximum file size for this upload is 10MB.|
|Show Brand Design/Development Photos Upload||Upload photos of your brand usage at the show. Merge multiple photos into a single PDF file with the photo and its corresponding description on each page. Maximum file size for this upload is 10MB.|
|Additional Upload||Upload additional documentation here. Maximum file size for this upload is 10MB.|
|Information Posted Online||Enter the URL for information posted on a website that pertains to your entry.|
|Final Note||Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.|
QUESTIONS? Contact Mary Tucker at firstname.lastname@example.org or +1 (972) 687-9226.