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Sponsorship Program

Evaluation of a show’s sponsorship development/management program and the effect the program had on the show. Judging criteria includes:

  • Creativity in program offerings and elements that attract potential sponsors.
  • Overall development of the program and deliverables to sponsors.
  • Clarity of information, overall message and content usefulness in the marketing pieces used to promote the program.
  • How well the marketing elements used to promote the program relate to the “theme” of the event in terms of overall presentation and visual appeal.
  • How well the program met its intended goals.

The submission form for this category will request the following information:

Sponsorship Program Goals and Objectives Provide an overview of the goals and objectives the program was intended to meet/fulfill.
Sponsorship Program Performance Provide in-depth detail as to how the program met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.
Sponsorship Program Performance Upload Upload supporting documentation regarding the program's performance here. Maximum file size for this upload is 10MB.
Additional Upload 1 Upload additional documentation/photos of the program here. Maximum file size for this upload is 10MB.
Additional Upload 2 Upload additional documentation/photos of the program here. Maximum file size for this upload is 10MB.
Additional Upload 3 Upload additional documentation/photos of the program here. Maximum file size for this upload is 10MB.
Information Posted Online Enter the URL for information posted on a website that pertains to your entry.
Final Note Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.

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