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Social Media Campaign

Collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes:

  • Content appeal and usefulness.
  • Effectiveness of distribution and target audience engagement.
  • Target audience response.
  • How well the campaign correlates with the overall “theme” of the show.
  • How well the social media campaign met its intended goals.
  • How well the social media drove attendance, general show awareness and overall brand awareness.

The submission form for this category will request the following information:

Social Media Campaign Goals and Objectives Provide an overview of the goals and objectives the campaign was intended to meet/fulfill and how they would be measured.
Social Media Campaign Performance Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.
Social Media Campaign Performance Upload Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB.
Additional Upload 1 Upload additional documentation/samples of social media used here. Maximum file size for this upload is 10MB.
Additional Upload 2 Upload additional documentation/samples of social media used here. Maximum file size for this upload is 10MB.
Additional Upload 3 Upload additional documentation/samples of social media used here. Maximum file size for this upload is 10MB.
Information Posted Online Enter the URL for information posted on a website that pertains to your entry.
Final Note Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.

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