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Social Media Campaign
Collective use of social media channels to effectively promote a show before, during and after the event. Judging criteria includes:
- Content appeal and usefulness.
- Effectiveness of distribution and target audience engagement.
- Target audience response.
- How well the campaign correlates with the overall “theme” of the show.
- How well the social media campaign met its intended goals.
- How well the social media drove attendance, general show awareness and overall brand awareness.
The submission form for this category will request the following information:
|Social Media Campaign Goals and Objectives||Provide an overview of the goals and objectives the campaign was intended to meet/fulfill and how they would be measured.|
|Social Media Campaign Performance||Provide in-depth detail as to how the campaign met its goals and objectives. This information may be provided in narrative format using the text box below or a file (such as a case study format) may be uploaded in the following question.|
|Social Media Campaign Performance Upload||Upload supporting documentation regarding the campaign's performance here. Maximum file size for this upload is 10MB.|
|Additional Upload 1||Upload additional documentation/samples of social media used here. Maximum file size for this upload is 10MB.|
|Additional Upload 2||Upload additional documentation/samples of social media used here. Maximum file size for this upload is 10MB.|
|Additional Upload 3||Upload additional documentation/samples of social media used here. Maximum file size for this upload is 10MB.|
|Information Posted Online||Enter the URL for information posted on a website that pertains to your entry.|
|Final Note||Is there anything else you would like us to know about the entry? Use the space below to enter additional details not addressed by the other questions and/or that you would like the judges to consider.|
QUESTIONS? Contact Mary Tucker at firstname.lastname@example.org or +1 (972) 687-9226.