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In order to qualify, the marketing activity entered in each category must have taken place between 1 September 2016 and 31 August 2017.

The IAEE Art of the Show Competition judges event marketing activities for trade shows and related ancillary functions across the following categories and subcategories:

  • Attendee/Booth Interaction Tactic
  • Attendance Promotion Brochure
  • Attendance Promotion Campaign
  • Convention Center Promotion (size categories do not apply)
  • Email Promotion Campaign
  • Exhibit Sales Brochure/Prospectus
  • Industry Promotion
  • Most Innovative Use of Technology
  • Print Advertising Campaign
  • Show Brand Design/Development
  • Show Daily
  • Show Promotion Website
  • Signage/Decor
  • Social Media Campaign
  • Sponsorship Program

Each category/subcategory is divided into the following three show sizes except where noted:

  • Under 75, 000 net square feet
  • 75,001 – 200,000 net square feet
  • Over 200,001 net square feet

Winners will be determined for each category/size category. A “Best of Show” winner will then be selected from the category winners.

Submission Fees:

IAEE Member:
Initial Entry = $275
Additional Entries (no limit): $150 each

Non Member:
Initial Entry: $400
Additional Entries (no limit): $150 each

QUESTIONS? Contact Mary Tucker at mtucker@iaee.com or +1 (972) 687-9226.